---
title: "Trendalytics 101: Trend Comparison Report"
description: "The Trendalytics 101: Trend Comparison Report is a guide on creating a trend scorecard that compares search, social, and market data for two to ten trends, helping users decide which trends to invest in by comparing key metrics like search volume, social buzz, product count, and discount rate."
---
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# Trendalytics 101: Trend Comparison Report
## Compare trends side by side to understand which one to invest into or shift assortment penetration.
The Trend Comparison Report lets you compare search, social, and market data across two to ten trends in one place. Instead of flipping between individual trend detail pages, you can evaluate trends side by side to help answer questions like, which trend should I invest in? Here is a quick video that walks through[how to create a Trend Comparison Report.](https://www.loom.com/share/f6b1c804238a48fbbf3e41fec7ed36ec)
Once you have created your Trend Comparison Report - check out our video to understand [which trends to test, invest, or shift assortments.](https://www.loom.com/share/41e47c08782b441a99958e26ddd49470)
STEP 1: Click on the **Reports** iconin the left-hand navigation to open the sidebar, where you can create a new Trend Comparison Report. Click on "**+ Create Report**" to see a pop-up box.
STEP 2: Select “**Trend Comparison**” to begin the selection process.
STEP 3: Decide which type of report you want to create. You can choose a **side-by-side comparison** for two trends or a **multiple trend comparison** for up to ten trends.
**Side by Side Trend Comparison**
The Side-by-Side Comparison Report helps you answer questions such as, should I invest more in gold jewelry or silver jewelry? Its key takeaways and trend insights break down how each trend is performing across search, social, and market data so you can make a more informed decision.
Scroll down to explore each of these metrics in more detail and view social media imagery. Use the **Social** **Stream** to understand who is talking about each trend, as well as how they are styling and discussing it. This can be especially helpful when deciding whether a trend is worth testing before making a larger investment.
Use the **Newest** **Featured** **Products** section to identify any themes across newly added products on retailer sites that may be worth exploring further.
In this example, the report shows that gold jewelry is outperforming silver jewelry across search, social, and market product activity. However, silver jewelry is showing strong year-over-year search growth, making it a trend worth monitoring. Based on the newest products being added to the market, it may also be valuable to dive deeper into the earrings category and compare gold versus silver there as well.
**Multiple Trend Comparison**
The Multiple Trend Comparison Report offers the same type of analysis as the side-by-side comparison, but in a format designed to compare up to ten trends at once. This report is especially useful for answering questions such as, how should I adjust my assortment penetration within a category like denim by comparing Flare Jeans, Wide Leg Jeans, and Bootcut Jeans?
While one trend may show the strongest search volume and TY/LY growth, these silhouettes are closely related, so it is worthwhile to explore them further by examining the supporting social and market data.
To share the report with other users in your organization, click the three dots (...) in the top-right corner and select “Share.” From this same menu, you can also choose “Export as PDF” to save the report to your desktop.
To edit, share, or delete a saved report later, open the Reports tab in the left-hand flyout menu, click the three dots next to the report title, and select your desired option.
- [TrendPulse](https://support.trendalytics.co/en/trendalytics-university/trendpulse?hsLang=en#main-content)
- [TrendPulse 101](https://support.trendalytics.co/en/trendalytics-university/trendpulse?hsLang=en#trendpulse-101)
- [TrendPulse - How To](https://support.trendalytics.co/en/trendalytics-university/trendpulse?hsLang=en#trendpulse-how-to)
- [MarketPulse](https://support.trendalytics.co/en/trendalytics-university/marketpulse?hsLang=en)
- [BrandPulse](https://support.trendalytics.co/en/trendalytics-university/brandpulse?hsLang=en)
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