---
title: How to Use TrendPulse
description: Learn how to use TrendPulse to analyze trends based on consumer demand.
---
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1. [Trendalytics University](https://support.trendalytics.co/en/trendalytics-university?hsLang=en)
2. [TrendPulse](https://support.trendalytics.co/en/trendalytics-university/trendpulse?hsLang=en)
3. [TrendPulse 101](https://support.trendalytics.co/en/trendalytics-university/trendpulse?hsLang=en#trendpulse-101)
# How to Use TrendPulse
## Comprehensive guide to TrendPulse, detailing its features, metrics, and navigation.
Here is a quick video to help you [navigate the Trend Discovery Page](https://www.loom.com/share/aec715f1b78c40cb9e99b9f1af452268). You can also refer to our other pages to assist with using the **Trend Filters** and **Table View Filters**. To understand the data in the Table View, [check out our quick video breaking down each of the metrics.](https://www.loom.com/share/c97dd53cc6ef4a2abdc55a296911ee0a)
Upon logging in, you will be taken to the Trend Discovery Dashboard. This view serves as your home page and immediately presents the top trends. Here, you can discover, analyze, and track trends utilizing our complete range of data sources, which includes Google Search, social media, and e-commerce information.
### **Trend Discovery Page**
Use the filters in the top-left corner of the screen to narrow the trends you want to explore by **Trend** **Category**, **Gender**/**Age**, and **Trend** **Type**. Trendalytics offers several filter options to help you drill into specific trends:
- **Trend Category:** Start with a broad, high-level category like "Fashion," and then refine your search by selecting smaller, more specific subcategories. This functions similarly to filtering options on an e-commerce website. You have the flexibility to select multiple categories simultaneously, even across different levels.
- **Gender/Age:** Select from "Womens," "Mens," and "Children."
- **Note:** Since demographic data is not tracked for search and social metrics, this filter **only** impacts e-commerce market metrics.
- **Trend Type:** This filter allows for deeper analysis by focusing on specific attributes, such as color, silhouette/fit, print/pattern, material, and more. Within this filter, you will also find:
- **Runway Trends:** Analyze trends showcased in the latest runway shows.
- **[The Edit](https://help.trendalytics.co/en/articles/6779274-the-recent-aesthetic-updates-to-the-edit?hsLang=en):** This section groups macro trends identified by our Trend team. These evolving themes and the trends within them are continuously updated and marked with a red flame icon.
**Time Period Selection (Smoothing Window)**
You can find the time period options in the top right-hand corner. The default view displays a data average for the last 3 months, but you can also select a 6-month or 1-month view.
A date picker is also available for viewing historical data. Keep in mind that if you select a previous month, only historical Search and Social Engagement metrics will be available, since TikTok, Instagram Reels, YouTube Shorts, and Market data are limited to the most recent week.
**Three Dots Menu Icon:** Accesses additional options, including:
- Saving your filters.
- Downloading the data in Excel or PDF format.
- Sharing your saved filters with other logged-in users in your organization.
- Setting a **default filter** to ensure specific filters are applied every time you log in.
**TrendPulse AI –** [How to Quickly Generate Insights Using TrendPulse AI](https://www.loom.com/share/c54b066dc72d463b936208b7d20c7dd2) 
*How Teams Are Using TrendPulse AI*
- **Pressure-test fresh ideas** — Use TrendPulse AI to validate early thinking with questions like, *“Will polka dots keep gaining momentum into Summer 2027?”*
- **Spot what’s next** — Uncover emerging opportunities with prompts such as, *“What are the top three denim silhouettes resonating with Gen Z consumers?”*
- **Track shifting demand** — Explore how broader themes are evolving with questions like, *“How is Euro Summer evolving, and what larger cultural shifts are shaping consumer preferences into 2027?”*
****
**Overview Tab**
To get a high level view of the growing and declining trends in a category (rather than diving into the data), the Overview tab offers quick insight into the trends from a Social view and a Google Search view.
Social trends are broken out by platform and organized by growth, accelerated and steady. This data can serve as a view into trends experiencing recent interest by views or posts.
Google Trends are organized into four quadrants based on recent trend trajectory. Trends experiencing growth are further segmented into three distinct groups. This detailed segmentation not only reflects the trend's current status but also serves as a predictive tool for its direction over the next few months.
**Here are the four classifications:**
- **Accelerated Growth:** Year-over-year search growth is positive and increasing rapidly.
- **Steady Growth:** Year-over-year search growth is positive and maintaining a consistent rate.
- **Slowing Growth:** Year-over-year search growth remains positive but is losing momentum.
- **Fast Declining:** Year-over-year search growth is negative.
You will also see proprietary indicators noted by icons next to these terms:
- **Seasonality indicator (Snowflake Icon):** Indicates if a term shows consistent seasonal search patterns (Growth, Peaks, and Declines) year over year.
- **The Edit indicator (Flame Icon):** Denotes if a term is included in one of our Edit Classifications.
- **Trending on TikTok indicator (TikTok Icon):** Indicates if a term was first seen on TikTok
To see more trends within a group, either click the 'View in summary table' link or select the Trend Results tab on the top.
**Trend Results Tab**
This bubble chart illustrates the fastest-growing trends, comparing their current search volume to the previous year. Trends are ordered from left (fastest-growing) to right (slower growth). The size of each bubble represents the total search volume. You can modify both the chart and the accompanying table by applying additional filters or by clicking the table headers to sort and filter the data further. You may also hide the chart if you do not want to view it.
The following indicators provide details about a trend, including its seasonality and an "Edit" analysis (if applicable).
**Google Search Indicators:**
- **Trend Trajectory:** Categorizes a trend's growth as **accelerated growth, steady growth, slowing growth, fast declining, stable, or declining**.
- **The search pattern:** Displays the trend's search history over the last **3 years**.
- **TrendCast:** Indicates the trend's stage and future direction within its lifecycle, categorized as **Emerging, Safe Bet, Peaking, or On Its Way Out**.
- **The average weekly searches:** Represents the average Google searches for the trend over a selected timeframe (e.g., **3 months, 1 month, or 6 months**). The dates for the selected timeframe are shown next to the Search label and can be adjusted at the top of the view.
- **TY/LY Growth:** Compares the average search volume from this year to last year to show the trend's **growth or decline**.
*\*Note that Google Search data updates on a monthly basis*
**Social Media Indicators (TikTok, Instagram Reels, Youtube Shorts):**
- **Overall Views/Posts:** The total number of views or posts for the trend.
- **Period Views/Posts:** The number of views/posts within the timeframe selected by the month toggle (e.g., **1, 3, or 6 months**).
- **Velocity:** Compares the period views/posts to the prior period, based on the month toggle selected in the timeframe.
*\*Note that Social Media data updates on a weekly basis and is looking at the general public across each of the social platforms*
**Social Engagement Indicators:**
- **Engagement Rating:** Gauges the trend's activity on social media by analyzing engagement (likes and comments) over the last **20 weeks** and providing a relative score.
*\*Note that Social Engagement data updates on a daily basis and is looking at the key tastemakers (influencers, retailers, and brands) across TikTok, Instagram, Facebook, and Pinterest*
**Market Indicators:**
- **New to Market:** Identifies trends with significant online newness, distinguishing between **seasonal and new trends**.
- **Top Market Mover:** Suggests potential best-sellers based on a **high stockout % for new products**.
- **Discount:** Shows the trend's relative discount level (**Low, Moderate, High, or Extreme**) or indicates a **low amount of products** in the market.
*\*Note that Market data updates on a weekly basis*
### **Trend Detail Page**
Drill down on a specific trend by clicking on the term to be taken to its Trend Detail Page. You can also navigate to a trend detail page by searching for a term in the search bar. On this page, you can analyze further and see search patterns, retail distribution, and popular social posts.
This first thing you will see at the top of a Trend Detail Page is a Trend Scorecard. This will give an overview of the trend's key indicators and AI summary providing details about this trend.
Our Forecast breaks down the trend’s forecast projecting where the trend will be over the next 1-18 months.
**Market Stream and Social Stream Images**
If the trend is being sold in multiple categories (Womens, Mens, Children), a toggle on the right of the image widget will allow you to see market images and metrics for that category instead.
****
**Search Interest**
The Google Search curve lets you review search volume over time, analyze a trend’s lifecycle and direction, and view its forecast. Use the date selectors to adjust the graph to your preferred time range.
**Social Media Interest (TikTok, Instagram Reels, Youtube Shorts)**
Social media interest is broken out by platform, giving you visibility into total views or posts, average weekly growth, and interest over time. You can also view a forecast here.
**Key Influencers**
Key Influencers shows aggregated post engagement from other Brands, Retailers, and Influencers across social media platforms mentioning the trend within the selected time frame.
**Market Landscape**
The Demand vs Product Saturation has 2 curves showing the trend’s search pattern and the historical product count for each retailer, with the capability of filtering down to a select retailer.
The Market Index curve is a numerical index of a trend's saturation across 6 key market segments. Study how a trend has moved or hopped from segment to segment and back.
**Map View**
The map shows the trend’s search pattern by region. With regional trend data over time, you can further validate assortment strategies by region. You can narrow down your search by subregion, metropolitan area, and city going back 4 years.
**Market Segment, Retailer, Brands**
Each of these break outs are identifying the market, retailer, and brands that are investing and capitalizing on this trend
**Social Stream**
Videos broken out by social media platform provides you with the related top trending videos associated with the trend.
**Similar Trends**
Scroll to the bottom of any trend detail page to explore similar trends.
For an in-depth tutorial, be sure to reach out to your Customer Success Manager!
- [TrendPulse](https://support.trendalytics.co/en/trendalytics-university/trendpulse?hsLang=en#main-content)
- [TrendPulse 101](https://support.trendalytics.co/en/trendalytics-university/trendpulse?hsLang=en#trendpulse-101)
- [TrendPulse - How To](https://support.trendalytics.co/en/trendalytics-university/trendpulse?hsLang=en#trendpulse-how-to)
- [MarketPulse](https://support.trendalytics.co/en/trendalytics-university/marketpulse?hsLang=en)
- [BrandPulse](https://support.trendalytics.co/en/trendalytics-university/brandpulse?hsLang=en)
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