First, search for a specific trend you want to explore—such as Barrel Jeans—using the search bar in the top right of the platform or the table view.
Use the forecast horizons dropdown in the Trend Scorecard to see how our proprietary algorithm predicts this trend will perform over the next 1–18 months (select up to three forecast horizons based on your needs).
How and When to Use this Tool
- Validate which trends to call out for Social/Marketing/Design: This tool is great for Social/Marketing purposes to understand how a trend is projected to perform in the next 3-6 months as you plan out your content calendar. It is also great for Design/Product Development teams to either chase into trends, update a best seller, or use for line planning 6-18 months out.
- Understand a larger theme around a trend: If you see continued growth for a specific trend like Lace Maxi Skirts, but are interested in understanding how the overall theme of Lace is expected to perform, create a Custom Set. By creating a set with multiple lace trends, you can gain a better understanding of the overall picture of lace and which specific trends to invest in.
- Use Search Interest in tandem with Our Forecast: Use Search Interest for trends that have more history (we show 4 years worth of data) to see how the trend has grown or declined over time. For example, if you see a seasonal trend's peak searches has gotten bigger with every season and Our Forecast indicates there is still continued growth, you can infer that the peak searches will be bigger for the upcoming season as well.
For assistance, reach out to your Customer Success Manager with any questions!