---
title: How to Identify Best Sellers
description: Using MarketPulse identify best sellers in the market currently.
---
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# How to Identify Best Sellers
## Understand which products are working best for Retailers and Brands
Here is a quick video to watch step by step[how to identify best selling products in the market currently.](https://www.loom.com/share/bc3d29e295ca465c8af6529d4ae80b02)
Once you have selected the Retailers, Brands, and Categories, scroll down to the Market Stream to visually see each product within the assortment.
- **Note:**If you would like to see all styles and colors available, have the Style/Color toggled on at the top of the page.
- **TL Tip:** To focus on the current season’s best sellers, use the **Discount** filter at the top and select **Full** **Price**. This removes markdowns and older merchandise, giving you a clearer view of the products currently performing best.
Now that your filters are in place, there are two ways to evaluate best-selling products. While we don’t have direct sales or inventory data, we use two metrics to help gauge product performance:
- **Stockout %** - the percentage of the assortment that is currently sold out, serving as a gauge of product demand
- **Top Market Mover** - highlights products that are new to market within the last 3 months and are already stocking out of one or more SKUs, indicating they may be performing especially well for competitors.
You can find the Stockout % on each product in the Market Stream imagery at the bottom of the page, as well as in the last column of each expanded widget.
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**Stockout %** can be a helpful indicator of which brand is performing better for a retailer, as it shows which brand has more items currently sold out. You can also use this metric to understand which category within a multi-category brand or retailer is performing better across the market, such as sweaters versus tops.
Scroll down to Market Stream and use the dropdown to filter for Top Market Movers. If you hover over each product image, you can view the stockout % for that item.
.gif?width=670&height=268&name=Knowledge%20Base%20GIF%20(9).gif)
**TL Tip**: You can export product images from the Market Stream, along with the supporting data, by clicking the down arrow. Please note that exports are limited to 3,000 products.
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