---
title: "Trendalytics 101: Assortment Comparison Report"
description: "Trendalytics 101: Assortment Comparison Report is a guide on how to create, use, and manage this report, which is designed to automate competitive analysis by cross-referencing product counts, pricing, and discount data for up to five retailers or brands across multiple categories, with insights broken down into five detailed pages."
---
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# Trendalytics 101: Assortment Comparison Report
## Harness this report to further analyze brands and retailers assortment against one another.
The Assortment Comparison Report is the quickest way to automate competitive analysis reports by identifying category opportunities and understanding overall market pricing. Use these reports to compare competitor's or aspirational brand's categorical shifts or price points and revisit them weekly when we refresh market data. Here is a quick video to watch step by step [how to create an Assortment Comparison Report.](https://www.loom.com/share/f4dd892b01c84c77971b48ccce6de5e9)
Once you have created your Assortment Comparison Report - check out our video to understand [how to dive into the data to analyze category shifts, pricing, and discounts](https://www.loom.com/share/7a63cf5b0ab1406daa75a1a7d70b305f).
STEP 1: Click “Reports” on the left-hand navigation bar to open the sidebar where you can create a new Assortment Comparison Report.
STEP 2: Then click on "+ Create Report" to see a pop-up box. Select “Assortment Comparison” to begin the selection process to analyze product count, pricing, and discount of categories across retail sites or brands.
STEP 3: Choose the report that you would like to see: one brand across *multiple* retailers, multiple retailers against each other, and [multiple brands at *one* retailer site](https://www.loom.com/share/a18ca38c2c404007951b790d9015f58f).
STEP 4: Continue through the selection process that best matches the information you are looking for, then select up to 5 retailers and your desired categories to populate your Assortment Comparison Report.
STEP 5: Each report has 5 tabs:
1\. **Executive Summary** - highlights key metrics that you’ll see in detail within the other pages
Tip: Turn on Product Count by Style/Color to see all retailer product counts across color and styles
2\. **Category Comparison** - focuses on product count and percent penetration across the selected categories. You are also able to filter the metrics further by Full Price or Discount
To view more details of each category, click on any product count dot or percent penetration bar to open a fly out with a full Market Stream of product photos.
Tip: Hover over each bubble to understand how each category at each retailer has changed in the last 30 days.
3\. **Pricing Comparison** - focuses on product count distributed over pricing segments.
Tip: Hover over each bubble to understand how each price segment at each retailer has changed in the last 30 days.
4\. **Discount Comparison** - you will find products broken down by discount percent segment.
Tip: Hover over each bubble to understand how each discount segment at each retailer has changed in the last 30 days.
5\. **Historical Comparison** - see how product metrics like product count, pricing, discount over time. You are also able to filter the metrics further per Category.
Tip: Look back at 12 months to see how retailers changed pricing across categories over time
STEP 6: To download the report as a PDF or Excel, click on the three dots (...) in the right hand corner to download to your desktop.
STEP 7: To Edit, Share, or Delete a report, click on the Reports tab within your left-hand fly out menu. Hover over the arrow sign next to your saved report title and select your desired option.
Please reach out to your customer success manager if you would like to learn more ways in which users are incorporating assortment comparison reports into their workflows.
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